AirRobe came to me as a blank canvas.

As Marketing Manager I built their influencer program from the ground up, producing a second-hand market activation that brought together 20 creators and 2 vintage boutiques in a way that felt true to what AirRobe is about: circular fashion as a lifestyle, not a compromise. I shaped the visual identity across social and grew the brand's partner network by onboarding labels that shared the same values, including Bassike.