Cin Cin is built on a distinct point of view - bold, feminine, and unapologetically maximalist.

I joined as Head of Marketing to bring structure to that vision as the brand scaled, developing a global influencer programme rooted in cultural community leaders, and a launch framework that gave each collection the moment it deserved.

Since joining, both collections I’ve led have been the brand’s largest to date, with organic placements across Vogue, Marie Claire, and Who What Wear.

The result is a brand that is both commercially growing and culturally resonant, without compromising what makes it recognisable.