Cin Cin is the kind of brand that turns heads before it even says a word.

I joined as Head of Marketing and built the foundation the brand needed: a global influencer programme rooted in cultural community leaders, a launch framework for collection drops, and a market position as the go-to brand for Euro summer. Both collections I've led since joining have been the brand's biggest since launch, earning organic placements in Vogue, Marie Claire and Who What Wear.