Mejuri has built its identity on everyday luxury, shaped through a strong connection to its global community.

As part of a global-first partnership, we launched an in-person pop-up in Australia, translating the brand’s digital presence into a physical, localised experience.

I led the execution across KOL gifting, in-store activation, OOH, sponsorships, and content strategy, ensuring each touchpoint felt cohesive and aligned with the brand’s tone.

The result was a moment that felt accessible yet considered, reinforcing Mejuri’s presence within the local market.