Nike Air Max Day has evolved into a cultural phenomenon over the years, generating excitement and exclusivity among collectors and sneaker enthusiasts. For this campaign, I worked closely with the team to highlight emerging Australian talent and key figures within Incu’s community, aligning with Nike’s goal of engaging Gen Z for the Air Max DN launch while driving meaningful social impact.

As Lead Marketing Specialist, I executed:

• Social Media Strategy

• Key Opinion Leader Casting & Gifting

• Content Creation