Salomon, a leading brand in technical hiking gear and lifestyle footwear, has quickly gained popularity for its innovative designs. The brand has successfully collaborated with fashion icons like Sandy Liang to elevate its presence in the fashion and outdoor spaces.

To launch this highly anticipated collaboration, I executed:

• Key Opinion Leader (KOL) Marketing & Gifting

• Marketing & PR Strategy

• Social Media Strategy

• In-Store Activation

• Sponsorships